Most of us in business are really great at marketing what it is we do/sell, and where we are. However, many of us struggle tapping into the 'how' and 'why' when it comes to marketing. These two elements, can be achieved when driven by emotions. And when they're used correctly, they'll take your marketing to a whole new level!
Emotional marketing, refers to marketing that commonly uses emotions as it's primary drive, in order to make your audience take notice, remember you, share, and/or ultimately engage. Emotional marketing typically taps into a singular emotion, like joy, love, happiness, sadness, anger, or fear, to evoke a response. But depending on the message you're trying to convey,
it can be linked to a number of emotions in order to create a response.
With so many messages being presented before us on a daily basis, over time we've developed a tendency to simply or scroll or look past most of them. But, those particular messages that make us feel something or move us, these have the true power to engage customers. According to a 2016 Nielson report, “Emotions are central to advertising effectiveness,” and ads that generated the best emotional response generated a 23% lift in sales volume. In the present day market, it is found that customers with an emotional connection to a brand have a 306% higher lifetime value than satisfied customers. They also are 71% more likely to recommend the brand.
So perhaps before you start posting a new product or service within your business, you might now want to take a moment to think about the 'how' and 'why' aspects and add some emotion to it!
Saber Digital Solutions can assist you in creating a digital marketing campaign that helps tap into these qualities to build an effective emotional marketing campaign, that will engage new customers and strengthen your customer loyalty. Why not contact us today to discuss the digital marketing for your business!
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